I invented The White Pencil, a new D&AD award that will utilise the creativity of people in the advertising and design community to make a positive change in the world.

"To do good, you must act. To encourage others to do good, you must communicate. I applaud the aims of D&AD's White Pencil to ask those people with the strongest communication skills to act, to encourage others to act, and for that action to spread around the world."

— Archbishop Desmond Tutu